Our founder and Managing Director Jane Francis had the pleasure of being a guest on a LinkedIn Live this morning with Dave Kaye of Field Notes to talk about ‘The role of Qualitative Insight in Launch Excellence’.
Dave and Jane discussed how some chance conversations on the school run led to them discover they work in the same field, and a perfect opportunity for collaboration.
They talked about something launch teams often overlook until it’s too late – how Patient and HCP video testimonials can support the creation of launch strategies, validate larger scale quant research for local markets, and support internal engagement, education and confidence in the run-up to launch.
If you’re working on a launch and want to hear how video testimonials from HCPs can support not just the creation of your launch strategy, but also enable launch optimisation to identify any necessary tweaks to ‘Go to Market’ strategy post launch, take a listen below.
We’re delighted to be able to offer Patient and HCP video testimonials to our clients to support ongoing brand planning, launch strategy development or launch optimisation through this partnership with Field Notes.
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